Mobile App Companies Launch Resource To Help Advertisers Deal With IDFA
As Apple’s Identifier for Advertisers (IDFA) guidelines come to fruition, mobile marketing companies have united to address the concern of the business.
The Post-IDFA Alliance which comprises of market pioneers Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular as of late dispatched the ‘No IDFA? Don’t worry about it’ asset that mobile advertisers and affiliates can use to help them progress the iOS 14 update.
On the site, the alliance composes:
“Apple’s forthcoming iOS 14 update will give clients the decision to impede the Identifier for Advertisers (IDFA) at the application level, while requiring the business to receive the App Tracking Transparency structure (ATT) and SKAdnetwork to guarantee adherence to Apple’s buyer protection rules.”
‘No IDFA? Don’t sweat it’ asset gives accommodating videos, articles, case studies, online classes and different devices to manage mobile advertisers and application advertisers through these changes.
Exploration has shown that albeit 60% of advertisers intend to execute Apple’s SKAdNetwork, an astounding 87% are not prepared for it.
The alliance additionally works together with specialists to research options for upgrades here.